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Leadix - Honeywell Case Study

Interactive Platform for Honeywell's Closed-Cell Spray Foam Technology

Marketing communications director lauds campaign's "high branding value with quick time to market"

To inform contractors and building professionals about closed-cell spray foam insulation technology, Honeywell International launched a fully functional website with multimedia content on the Leadix platform.

Leadix allowed Honeywell to easily deploy an extensive portal of information with interactive opportunities. The site included some of the following highlights:

Multimedia Resources

An organized library of information such as videos, whitepapers, podcasts, and brochures were provided to different target audience groups such as residential home-builders and commercial spray-foam contractors. The taxonomy-driven content management system made the library simple to administer and easy for users to navigate.

Interactive Touchpoints

Calculators, blogs, FAQs and continuing education units provided particularly useful resources for users, and an interactive experience.

Launchpoints Reporting

Honeywell was able to determine the effectiveness of various traffic drivers using Leadix’s reporting system. All data is tracked by launchpoints, allowing Honeywell to make changes to their marketing on the fly, add more resources to the most effective campaigns, and discontinue the least effective methods early on.

Honeywell marketing communications director Pattie Q. Pan was very pleased with the Leadix platform. In her own words:

“With the Leadix platform, we were able to launch an exciting and detailed web 2.0 portal focused on closed-cell spray foam insulation within a very short period of time. The built-in, automated tools for blogs, FAQs, articles and more makes it very easy to offer the kind of rich content our target audience is seeking, and also allows us to make updates very quickly.

“The content management tools also make it very easy to organize the site to contextually match content with our audiences' needs. We've seen the results of this initiative through high recurring traffic, time spent on site and number of downloads. We're very pleased with how Leadix has allowed us to gain high branding value with quick time to market.”

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