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Leadix - Interactive Platform Case Study

Award-Winning Interactive and Dynamic Site Platform for Siemens

Generating highly qualified leads for the engineering industry

Siemens AG wished to educate engineering industry users about machine and process safety, and offer relevant safety solutions and products. They needed a platform to quickly launch the initiative online, manage content and track leads.

With Leadix, Siemens swiftly launched a fully featured, dynamic website. Among the many site functions included:

Education Center

The education center organized and disseminated multimedia content, such as videos, whitepapers, podcasts, courses, tools, webinars and more.

Solutions-Based Product Catalog

The site provided a full catalog of relevant Siemens safety-related products, such as controllers and sensors. The catalog included a way for visitors to easily request a quote or more information about the specific item, as well as a dynamically-driven list of related specifications, manuals and CAD materials.

Lead Generation for Expert Consulting

In addition to the product catalog, the site offered an interface to find safety-related experts, such as consultants, assessors and industry attorneys. A quick lead form allows Siemens to capture the data and act on it quickly and precisely.

Interactive Information

Siemens took advantage of several methods to spark discussion with users, such as blogs, polls, an “Ask the Expert” forum, discussion boards, event calendar, feedback interface, safety-related news feeds and site search.

User Registration

A permissions-based structure encouraged users to register for full access to all materials, garnering highly qualified leads for Siemens.

Siemens considered the effort a tremendous success. The site won a Gold MarCom award, and generated an impressive number of leads and contacts. Siemens’ senior marketing and communications specialist Leslie Miller summed up their experience:

“We are very pleased with the amount of power and flexibility provided by the Leadix platform, which drives our SafetyBase.com portal for machine and process safety topics. With Leadix's built-in tools, SafetyBase.com is able to offer our audience a dynamic and content-rich interface including blogs, discussion threads, FAQs, feedback and similar contact forms, whitepapers, webinars and much more.

“Users register to access additional levels of content and interaction. They are able to access a built-in catalog of safety products as well as connect with our network of consultants. All of this was set up rapidly, allowing us to capitalize on various marketing initiatives as well as to fill the content niche in a timely manner.

“As further recognition of SafetyBase.com's success, the site won a Gold Award through the Association of Marketing and Communication Profession's annual MarCom Awards. Our ultimate goals are to generate sales, improve brand awareness, and build thought leadership for Siemens; the Leadix platform has assisted by providing the technology to support our objectives quickly and easily.”

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